A custom Lexus commemorates an epic esports win.
Esports team 100 Thieves won big, earning their first championship title in the LCS Championship. To commemorate the win, Lexus created a custom THIEVES NX, based off of the 2022 NX 350 F Sport Handling AWD, and it honors the 100 Thieves victory from bumper to bumper. The “Champion Print” on the car references the signature geo-print of 100 Thieves with a Lexus spin, showing a literal map to the team’s victory. The pattern was the result of Lexus taking raw player data and transforming it into a design that shows where the players went and where each of the 11 playoff matches was won.
Along with it, 100 Thieves logos are embossed in the headrests of the seats, embroidered on the floor and cargo mats, featured in the puddle lamps, and door sills, and referenced in the ambient illumination. Akin to the team’s strategy and talent, the THIEVES NX shows off some of the most advanced Lexus features, like a 14-inch touchscreen, Intuitive Parking Assist with Automatic Braking, Hey Lexus, and more.