Electric cars built under a joint venture between Sony and Honda could generate more money through an extra-cost content platform, according to The Wall Street Journal.
Interviewed while visiting Honda’s Marysville, Ohio, plant, Sony Group CEO Kenichiro Yoshida said the company is considering a subscription model, where drivers pay extra for entertainment content downloaded to their vehicles.
Sony Vision-S 02 concept
According to The Wall Street Journal, Yoshida drew an analog to Sony’s PlayStation business. In addition to selling PlayStation video game consoles, Sony now has a PlayStation Plus subscription service with multiplayer functions and downloadable content. As of the first quarter of this year, PlayStation Plus had 47.4 million subscribers, The Wall Street Journal noted.
PlayStation Plus gives Sony a continuing stream of revenue after it’s sold each console, and it seems the company would like to do the same with cars. In this regard, the Sony car wouldn’t be an outlier. A long list of automakers foresee a time soon when paying for additional features over the air will be common.
Chinese tech firm and former Faraday Future backer LeEco also envisioned making electric cars a conduit for extra-cost entertainment content, but its bid to enter the auto industry was sunk by financial difficulties.
Sony Vision-S prototype testing
Sony and Honda announced the joint venture in March—which perhaps will become its own publicly traded company, executives have hinted. The first product is due in 2025.
Honda plans its own dedicated EV platform for later in the decade—with aspects that might potentially be shared with the Sony joint-venture vehicles. First, the Honda Prologue electric SUV will arrive in 2024 using General Motors’ Ultium platform. GM will also assemble the Prologue and an electric SUV for Honda’s upscale Acura brand.